Growth Hacking
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The Growth Hacking Methodology
HOW TO INCREASE LEADS, SALES AND REFERRALS
How I Help Business Owners Create Real Growth
1
Growth Hacking Methodology Partner
Apply the full 8-Step Growth Hacking Methodology.
Find bottlenecks, fix assumptions, and systemise the wins.
2
Growth Hack Selector Partner
Get strategic advice to choose the best hacks matched to your funnel, business and sector
Quick wins + strategic clarity.
3
Strategy + Technology Implementation Partner
CRM, quizzes, landing pages, LinkedIn, and automations set up for you.
Done-with-you or done-for-you options available
What is a Growth Hack anyway?
A low-cost, high-impact
marketing tactic
Delivers rapid growth—more leads, sales, or traffic—without needing a big budget.
Creative use of tools, tech or timing
Uses platforms or tools in unexpected ways (e.g., AI-generated lead magnets or
LinkedIn-to-scorecard funnels).
Laser-focused on results
Targets a single measurable outcome like lead generation or conversion within a short time.
Easily testable and repeatable
Works like an experiment—try it fast, track results, scale or ditch based on data.
Built for virality, automation,
or leverage
Spreads organically or scales using smart systems and automation.
Why Growth Hacking Is a Methodology,
Not a Gimmick
It Follows a Structured Process
Growth hacking demands methodical experimentation, not shortcuts.
It Learns from Failures
We've all abandoned campaigns too soon without extracting valuable lessons.
It Leverages Actionable Insights
Every mistake teaches us exactly what to fix and where to focus next step.
The Growth Hacking Methodology
The 8 Step Framework
1. Identify Bottlenecks
Find your marketing constraints
2. Challenge Assumptions
Test your marketing beliefs
3. Run a Health Check
Measure performance gaps
4. Design a Hypothesis
Create testable solutions
5. Launch a Growth Hack
Test quickly and cheaply
6. Measure the Outcome
Track key performance indicators
7. Optimise or Drop It
Improve or abandon based on data
8. Systemise the Win
Automate and scale successes
Step 1: Identify Bottlenecks
Visibility Is Critical
You cannot fix problems you cannot see. Mapping reveals hidden blockages.
Pareto Principle
The 80/20 rule.
80% of lost revenue opportunities can be fixed by unlocking the top 20% bottlenecks.
Predictable Growth
Targeting bottlenecks makes your growth trajectory more predictable.
Step 2: Challenge Your Assumptions
Prevent Wasted Spend
False assumptions create blind spots that deplete your marketing spend
Continuous Improvement
Leading brands revalidate assumptions every quarter for market relevance
Sharpen Messaging
Validating beliefs improves marketing messaging and audience targeting
Step 3: Run a Health Check
Measurement Drives Improvement
You can't enhance what you don't measure accurately.
Prevent Performance Decline
Health checks detect issues before they cause big failures.
Identify Competitive Advantages
Benchmarking reveals both quick wins and strategic opportunities.
Step 4: Design a
'Growth Hypothesis'
Focused Experimentation
A clear expectation from your hypothesis channels your focus into concrete experiments instead of random tactics.
Data-Driven Scaling
Recovery ideas based on real data scale better and faster than guesswork. They build on proven foundations rather than gut feelings.
Accelerated Learning
A strong, clear hypothesis helps quickly learn from every test. Each test adds to your knowledge and accelerates your progress
Use ChatGPT to Create Your
'Growth Hypothesis'
•ChatGPT Prompt:

"I have completed the following business analysis:
1. My biggest bottleneck is [ANSWER].
2. A major assumption I am challenging is [ANSWER].
3. My business health check revealed [ANSWER].
Please help me draft 3 SMART growth hypothesis ideas using the following formula:
'If we [ACTION], then [METRIC] will improve because [REASON].'"
Let AI help structure your thinking and refine your hypothesis,
but you make the final decision
Step 5: Launch a Growth Hack
Momentum Building
Quick wins generate enthusiasm and build team confidence.
Cost-Effective Validation
Growth-hacks validate bigger strategies without large spends
Speed Advantage
Testing beats overthinking in today's fast-moving markets.
Step 6: Track & Measure the Outcome
Replace Guesswork
Without tracking, marketing becomes expensive speculation.
Enable Agile Optimisation
Fast feedback allows rapid tweaks to improve performance.
Test → Tweak → Repeat
Discover Hidden Opportunities
Tracking often reveals unexpected breakthroughs you'd otherwise miss and it protects against a fast-changing market
Four Ways to Test Like a Pro
Isolate Variables
Test one change at a time so later you clearly identify what caused the results.
Set Proper Timeframes
Allow 7-14 days minimum to gather meaningful data for accurate conclusions.
Live Monitoring
Capture results in real-time using dashboards, analytics, and CRM tools.
Target Relevant Audiences
Ensure you're testing with the right customer segments for valid insights.
Step 7: Optimise or Drop It
Keep
Focused
Not every good idea deserves scaling - ruthless prioritisation matters for growth.
Compound Growth
Optimisation of successful tests compounds gains exponentially over time.
Efficient with your Assets
Dropping failures quickly frees up precious time and budget for the real winners
Step 8: Systemise the Win
Predictable Revenue
Systems transform random marketing wins into consistent income streams.
Efficiency Gain
Automation saves valuable time that can be reinvested in strategy and new leads
Scalable Growth
Real scaling requires documented processes, and closed continuous improvements
Growth Hack Example
Rapid AI Proposal Creation (Before Lunch Method)
  1. Create a summary the client opportunity in ChatGPT-4o.
  1. Use deep reasoning to draft a detailed proposal
  1. Create visual assets in Gamma.app
One-Way to Use AI Effectively
AI Acceleration
Leverage AI for speed, fresh ideas, prompts, and structure.
Reflection Space
Create quiet time to spot insights among AI outputs.
Real-World Testing
Gather feedback on how ideas perform with actual customers.
Intentional Iteration
Refine your approach based on what you've learned.
Recap: Your New Growth Hacking Advantage
Diagnostic Clarity
Diagnose your real marketing bottlenecks and areas of underperformance with precision
Repeatable Process
Test, track, and optimise ideas with an
8-Step Methodology
Automated Success
Lay the foundations to build systems that compound success automatically
Where are you looking for help with Growth Hacking?
1
Growth Hacking Methodology Partner
Apply the full 8-Step Growth Hacking Methodology.
Find bottlenecks, fix assumptions, and systemise the wins.
2
Growth Hacking Selector Partner
Get strategic advice to choose the best hacks matched to your funnel, business and sector
Quick wins + strategic clarity.
3
Growth Hacking
Strategy + Technology Implementation Partner
CRM, quizzes, landing pages, LinkedIn, and automations set up for you.
Done-with-you or done-for-you options availabl
Book Your Growth Strategy Call
Ready to implement the 8-step methodology in your business?
Personal Strategy Session
Book a call with Nick Griffith to identify your best growth opportunities.
Custom Growth Hacks
Get tailored strategies to increase sales, profits and referrals.
Implementation Plan
Walk away with a clear roadmap for sustainable business growth.
Take the first step towards systematic, repeatable growth today.